White Paper

Carbonly – A Data-Driven Sustainability Ecosystem

Written by Carbonly


Abstract:  An easy-to-use cloud software; “Greenhouse Gas (GHG) emission management system” (GEMS) for all types of businesses. GEMS follows the global standards, guidelines, and calculations for GHG emissions and sustainability accounting frameworks. It helps to calculate the “Lifecycle Assessment” (LCA) and “Product Carbon Footprint” (PCF) of all types of businesses. Carbon labels are used to communicate the LCA and PCF to carbon-conscious consumers. Greenhouse gases are measured in “carbon dioxide equivalent” (Co2e) unit of measurement based on the conversion factors, called “Global Warming Potential” (GWP) prepared and published by the Intergovernmental Panel on Climate Change (IPCC). “Co2e Passport” is a mobile application; Alongside the world’s first reward system for carbon-conscious consumers, it provides a global identity to the carbon-conscious consumer community (CCCC). “Co2e Passport” is an innovative social platform – bringing together carbon-conscious consumers and take the benefit of conscious community and shared economy. Moreover, as an e-commerce platform – It is integrated with online/offline shopping stores for carbon measured and labeled products. Conscious consumers receive rewards from corporate reward partners on low carbon purchases. Consequently, conscious communities of corporates and consumers create a healthy and positive handprint to overcome their footprint.


Since the 18th century – the industrial revolution, the earth’s temperature has risen by 1 degree Celsius (Approx.) which is equal to the temperature increased due to anthropogenic activities in the previous 10,000 years. This climate risk has put humanity under severe survival danger. The more greenhouse gases are trapped into the earth’s atmosphere, the fast we will head towards our extinction. Now is the time to measure and manage our ecological footprint.

Regulators, Corporates, and Consumers constitute this whole ecosystem. Regulators have been trying to implement laws, regulations, and policies to mitigate the climate risk for many years. however, they have not achieved significant results due to a lack of consensus from corporates and consumers. This gap has triggered the birth of Carbonly – A data-driven sustainability ecosystem. The vision of this sustainability ecosystem is to create an environmental impact and build global communities for “Carbon-Managed Corporates” and “Carbon-Conscious Consumers”. 

Carbon-managed corporates community has potential for several future green benefits, such as;

  • Business to business (B2B) sustainable supplier sourcing platform.
  • Business to consumer (B2C) carbon labeled eCommerce platform.
  • An opportunity to transform the corporate social responsibility (CSR) budget into marketing, advertisement, and brand creation funds.
  • Innovative asset depreciation methodology based on environmental efficiency rather than accounting book value.
  • The Industrial Internet of things (IIoT) focused on carbon management programs.
  • Internet of things (IoT) collaboration with financial institutions for the climate or sustainable financing. Etc.

Similarly, carbon-conscious consumers community likely to take plentiful ecological and cost paybacks, such as;

  • World’s first reward system for carbon-conscious consumers.
  • Consumer to consumer (C2C) platform based on shared economy.
  • Consumer to business (C2B) Platform for Community bulk buying.
  • Waste collection platform to boost recycling and circular economy.

GEMS Working Model:

Carbonly has created GEMS (GHG Emission Management System), A software as a service (SaaS) application for corporates to calculate their GHG emission lifecycle and product carbon footprint. It will create a databank for low-carbon suppliers and products. Environmental training and carbon management programs (CMP) are catalysts to ensure that ecological footprint is measured, managed, and communicated.

Co2e Passport Working Model:

Carbonly has created Co2e Passport, A mobile application; Alongside the world’s first reward system, it provides a global identity to the carbon-conscious consumer community (CCCC). This app is a social platform bringing together carbon-conscious consumers. It is integrated with online/offline shopping stores for carbon-labeled products so that consumers purchase sustainable products and get rewards.

One of the IBM reports shows that 57% of global consumers, in retail industries, are willing to change their purchasing habits and help to reduce the negative environmental impact. Moreover, there are 71% of those surveyed indicated that traceability is very important, and they are willing to pay a premium for brands that provide it.

Integrated Model:

Carbonly offers emission measurement SaaS application (GEMS) with environmental training and a carbon management program. Businesses, manufacturers, and traders measure and label their products. Carbonly provides an integration mechanism with existing online/offline retail Eco-System. Carbon-conscious consumers download the “Co2e Passport” mobile application. They shop low carbon items, collect carbon rewards, and build conscious consumers community.

Carbonly creates a corporate community with a corporate reward partner network that provides rewards to carbon-conscious consumers. all existing and future Carbonly customers are part of the carbon-managed corporates community.


This white paper has explained the working model of Carbonly applications (GEMS and Co2e Passport). It has explained how conscious communities for carbon-managed corporates and carbon-conscious consumers are created. The spirit of this concept rests with impact communities that can generate positive handprints to overcome the global carbon footprint with the power of consciousness, collaboration, communication, reward management, and alliances.

Potential Indicators

Global Temperature Pathways

As per IPCC SR15, pathways that limit warming to 1.5°C, with no or limited overshoot, require reaching approximately net-zero CO2 emissions by no later than 2050

Why Businesses Need Carbon Management Program?

A collaborative study by the World Economic Forum (WEF) and Accenture has revealed that companies, which were engaged in sustainable supply chain initiatives, have experienced;

  • 5% to 20% increase in Revenue;
  • 9% to 16% reduction in cost;
  • 15% to 30% boost in brand value; and
  • 13% to 22% reduction in GHG emissions

Consumer Research on Carbon Emission Labelling

Question 1:

Before purchasing a product, it’s important for me to know that the company I’m purchasing it from is taking action to reduce the product’s carbon footprint.

(Agree / Neutral/ Disagree)

Question 2:

It’s a good idea to use a recognizable label on products that have been made with a commitment to measuring and reducing their carbon footprint.

(Agree / Neutral/ Disagree)

Question 3:

Imagine that you were considering purchasing a product, and you discovered that one of the companies selling it had reduced the carbon footprint of that product…Knowing this, you will feel more inclined towards that company’s product.

(Agree / Neutral/ Disagree)

Businesses Just Started Carbon Management Programs

Talk of the town

Green Climate Fund

Today, the private sector manages more than USD 210 trillion in assets but only a very minor part of it is dedicated to climate investments, still there are lot of potential funding opportunities available.